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Hobie Alter opened his first surf shop in 1954. With it, he originated the enduring SoCal image that continues to make waves in surf culture today.

HOBIE SURF SHOP

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Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie
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Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie
Morgan MacLachlan - Hobie

BRAND PARTNERSHIP

Why make waves anywhere if you can't surf them everywhere?

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PRODUCT INNOVATION

First Hobie revolutionized wave-surfing technology. Now it's time for web-surfing.

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Hobie Surf Shop

White Castle's insatiable "crave" has been a long revered but little understood phenomenon since they first opened in 1921. Although we may never fully comprehend the hold the crave has on all of us, we can only do our best to honor the crave.

WHITE CASTLE

BRAND BOOK

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VIEW THE REST OF THE BOOK HERE

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CALL OF THE CRAVE "NEWSLETTER"

Through Instagram stories, we will encourage people to
join a call list with the promise of free sliders.

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After they're signed up, White Castle will randomly send out the Call of the Crave throughout the month. If you answer and stay on the line, you'll be rewarded with a coupon code for a free Crave Case (which, if you're not hip with the lingo, is a suitcase full of sliders).

But the clock is ticking, and the Crave waits for no one.

BUMPER STICKERS

MERCH

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AIR FRESHENERS

White Castle

Gold's gym is big for people who want to get big.
but what exactly are these people training for?
it's almost like they look at themselves as
modern day action heroes. Gold's knows these aren't just glamour muscles. These people are training to be strong enough for any situation, no matter how hypothetical.

GOLD'S GYM

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DIGITAL BUS STOP INNOVATION

People believe they're pretty strong.
But are they strong enough for anything?

The tension-weighted bar tests how many pounds of upward pressure someone is exerting and assigns them a hypothetical situation they would be strong enough for. But no matter how strong you are, it will always tell you that Gold's Gym will make you much stronger.

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RADIO

GuillotinesGOLD'S GYM
00:00 / 00:20
CrocodilesGOLD'S GYM
00:00 / 00:20
Evil CloneGOLD'S GYM
00:00 / 00:20
Gold's Gym

REESE'S TAKE 5

A Take 5 candy bar has peanuts, pretzel, caramel, milk chocolate, and peanut butter. It's basically the supergroup of candy. Or, in Reese's terms, it's
absolutely stacked.

SUBWAY TAKEOVER

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AN ABSOLUTELY STACKED TRACK

Reese's Take 5 is pairing up with DJ duo Two Friends to mix together the most popular hooks of the last five years live over Twitch.
 
The artists featured will receive the full song on Vinyl, with a limited quantity available for purchase to the general public.

Reese's Take 5

PETA is letting the animals speak for themselves by launching a campaign where they will temporarily rebrand themselves as a fake non-profit run by the animals themselves: Animals for the Ethical Treatment of People.

And in seeing how animals are willing to fight for us, we might become more willing to fight for them.

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HUMAN TREAT MACHINES

The AETP will create pop-up cupcake vending machines - because doing your part to be a good human earns you a treat. Half of the proceeds will be donated to humanitarian organizations such as RAINN, BLM, and GLADD.

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AETP ALLYSHIP BADGES

A line of merch will be released including membership badges, pins, and ribbons - so all species can show themselves as allies.

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PETA

The NFL has a massive fandom, with some who ride or die for their team and others who are more invested in the community than the final score. Just like how every player brings something to the team, each fan brings something to the viewing experience. So here's to the unsung fans: the NFL's beloved but under appreciated fanbase.

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THE NATIONAL FAN LEAGUE

The NFL is teaming up with Bleacher Report to create the casual fan take on fantasy football. Through an existing partnership with Fanduel, the three will unite to create the National Fan League: a prop betting pool where fans can vote in various polls in categories sans-athletics.

Fans can play against their friends or even the nation for a chance to win money if they correctly predict the most popular outcome.

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THE HUDDLE

A brief brake from sports commentary for "sports" commentary. Join Andy Cohen, Mindy Kaling, Erin Andrews and the Rock in their Super Bowl viewing suite for five minutes at the end of every quarter. They'll comedically recap the game highlights while chatting pop culture, current affairs, and anything else that comes up in between.

MERCH

A line of merch for the unsung fans.

NFL
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