WHITE CASTLE
White Castle's insatiable "crave" has been a long revered but little understood phenomenon since they first opened in 1921.
Although we may never fully comprehend the hold
the crave has on all of us, we can only do our best to
HONOR THE CRAVE.
BRAND BOOK




VIEW THE REST OF THE BOOK HERE






OOH (AHH)


THE CALL OF THE CRAVE PHONE "NEWSLETTER"
THROUGH INSTAGRAM STORIES, we will encourage people to
join a call list with the promise of free sliders.



AFTER THEY'RE ALL SIGNED UP, WHITE CASTLE WILL RANDOMLY SEND OUT THE CALL OF THE CRAVE THROUGHOUT THE MONTH. IF YOU ANSWER AND STAY ON THE LINE, YOU'LL BE REWARDED WITH
A COUPON CODE FOR A FREE CRAVE CASE...
...BUT THE CLOCK IS TICKING, AND THE CRAVE WAITS FOR NO ONE.
CRUISING TO THE CRAVE MERCH



LITTLE TREES X WHITE CASTLE




BUMPER STICKERS
CW: the crave co-conspirator ANtHony vacante