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WINNING

LIVE CLIENT

WORK FOR

OATLY!

RICHMOND

AD SHOW

WINNER

*LIVE CLIENT WORK MADE FOR THE OATLY! BRAND*

OATLY

How do you make people realize they can

find oatly outside of the dairy aisle?

by creating a school of thought that questions the metaphysical nature of reality as it pertains to oatly!

Also known as: oatology!

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IN-STORE

YOU SEE AN OPEN PORTAL IN THE DAIRY AISLE and THINK "Hmm, I WONDER WHERE THAT GOES."
YOU FIND YOUR ANSWER WHEN YOU STUMBLE ACROSS WHERE
THE PORTAL LETS OUT in places throughout the store that have new oatly! products.

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OUT OF HOME

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LIMITED EDITION MERCH: the magic oat ball

HAVE AN EXISTENTIAL QUESTION? CURIOUS ABOUT

THE NATURE OF OUR REALITY? WANT to know if your favorite flavor of oatgurt is in stock?

Ask the magic oat ball.

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CW: PART-TIME oatologist + full-time enthusiast MICHAEL SHEA

AD: plant-based "milk" alternative ETHAN MCKAy

XD: TOTALLY real and TANGibLE BEING MEAGHAN MCFARLAND

ST: RESIDENt OAT reality questioner ALLISON FITZGERALD

CBM: Absolute HARDCORE oat punk ANDREW KRYSINSKI

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