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KAY
A HOLIDAY EPIC

Finding a meaningful gift can feel like an epic quest. For Colin Jost, that journey involves braving treacherous terrain, ​questionable presents, a mythical creature, and multiple fake beards. All to prove that going to great lengths for the people you love doesn't require traveling to the ends of the earth – you can just go to KAY. 

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Featured in AdAge, AdWeek, ELLE, Little Black Book, PEOPLE, Business Wire, Shots, Marketing Daily, Yahoo! Finance, Joplin Globe, My Parents' Texts to Everyone They've Ever Known

BLOOPER REEL | You really thought we filmed this entire arduous journey without a single outtake?

TEASER CONTENT | Before the work launched, we spent a few days building the holiday anticipation.

SOCIAL CONTENT | How we convinced KAY to put money behind the center one will be a victory I carry forever. Also, Meta safety zones are a crime.

AGENCY: MARTIN*                   DIRECTOR: PAUL BRIGANTI                   DP: JON CHEMA                   EDITOR: JACOB BOTTORFF
ECD: ALBERTO ORTE                  GCD: BRITTANY TOOKER                   SENIOR AD: MORGAN MACLACHLAN                   SENIOR CW: KELSEY WHIPPLE

THIS WAY

THAT WAY

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