Gold's gym is big for people who want to get big.
but what exactly are these people training for?
it's almost like they look at themselves aS
modern day action heroes.
Gold's knows these aren't just glamour muscles.
These people are training to be strong enough for any situation, no matter how hypothetical.
OUT OF HOME
DIGITAL BUS STOP INNOVATION
MOST PEOPLE BELIEVE THEY ARE PRETTY STRONG.
GOLD'S GYM ASKS, ARE YOU STRONG ENOUGH FOR ANYTHING?
As you approach the bus stop, you are issued a challenge:
Deadlift this bar to see if you are strong enough for any situation.
THE TENSION WEIGHTED BAR MEASURES HOW MANY POUNDS OF UPWARD PRESSURE YOU'RE EXERTING.
AS YOU PULL HARDER, THE DIGITAL SCREEN PROJECTS YOUR IMAGE INTO EACH HYPOTHETICAL SITUATION YOU COULD HANDLE BASED ON THE WEIGHT YOU ARE LIFTING.
AFTER YOU HAVE REACHED YOUR MAX WEIGHT, THE SCREEN WILL TIME OUT. IF YOU LIFTED WITHIN THE TOP TEN HIGHEST WEIGHTS, YOU ARE ENCOURAGED TO JOIN THE RANKS OF THE STRENGTHBOARD.
BUT NO MATTER HOW STRONG YOU ARE, THE FINAL MESSAGE ON THE SCREEN WILL ALWAYS LET YOU KNOW THAT GOLD'S GYM WILL MAKE YOU
CW: KNOWN HARDO CAMERON SHARER