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GOLD'S GYM

Gold's gym is big for people who want to get big.

but what exactly are these people training for?

it's almost like they look at themselves aS
modern day action heroes.

Gold's knows these aren't just glamour muscles.
These people are training to be strong enough for any situation, no matter how hypothetical.

OUT OF HOME

Gold's Gym - Four Panels.jpg
Gold's Gym - Comp 1 - UPDATED MOCKUP.jpg
Gold's Gym - NEWEST MOCKUP.jpg
Gold's Gym - Comp 3 - UPDATED MOCKUP.jpg

DIGITAL BUS STOP INNOVATION

MOST PEOPLE BELIEVE THEY ARE PRETTY STRONG.

GOLD'S GYM ASKS, ARE YOU STRONG ENOUGH FOR ANYTHING?

Golds - Bus stop innovation SCREEN 1.jpg

As you approach the bus stop, you are issued a challenge:

Deadlift this bar to see if you are strong enough for any situation.

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THE TENSION WEIGHTED BAR MEASURES HOW MANY POUNDS OF UPWARD PRESSURE YOU'RE EXERTING.

 

AS YOU PULL HARDER, THE DIGITAL SCREEN PROJECTS YOUR IMAGE INTO EACH HYPOTHETICAL SITUATION YOU COULD HANDLE BASED ON THE WEIGHT YOU ARE LIFTING.

Golds - Bus stop innovation SCREEN 3.jpg

AFTER YOU HAVE REACHED YOUR MAX WEIGHT, THE SCREEN WILL TIME OUT. IF YOU LIFTED WITHIN THE TOP TEN HIGHEST WEIGHTS, YOU ARE ENCOURAGED TO JOIN THE RANKS OF THE STRENGTHBOARD.

 

BUT NO MATTER HOW STRONG YOU ARE, THE FINAL MESSAGE ON THE SCREEN WILL ALWAYS LET YOU KNOW THAT GOLD'S GYM WILL MAKE YOU

MUCH STRONGER.

RADIO

GuillotinesGOLD'S GYM
00:00 / 00:20
CrocodilesGOLD'S GYM
00:00 / 00:20
Evil CloneGOLD'S GYM
00:00 / 00:20

CW: KNOWN HARDO CAMERON SHARER

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